Medley establishes 3000 square meters for preventive health in GoCo Active

In a short time, GoCo Health Innovation City has developed into a platform where academia, private and public sector work together to accelerate development in the field of health innovation. The research cluster is now taking the next step with the health initiative GoCo Active – a project that will improve public health by creating bridges between elite and general sports with the latest research in sports medicine and mental health.

– We are now developing the preventive health of tomorrow by making internationally leading research in sports medicine and public health available. To succeed, it is equally important that we create cutting edge competence for elite athletes as well as presenting a wide range of services for the general public. We are attracted by Medley's professional and proven methodology to get more people moving, and together with Medley's managing director Anders Almgrens track-record as a four times Swedish champion in decathlon, they are the perfect partner for the investment, says Douglas Haeger-Carlén, responsible project manager for GoCo Active.

– Our method has developed over time to get more people to create healthy long-term habits, and today we have over three million visitors at our facilities annually. Together with the life science industry, academia, and research, we are now – through the realization of GoCo Active – taking important steps to improve public health. It will be an incredibly inspiring environment – the building’s architecture and open design – where there will be plenty going on for everyone, regardless of age and health status, says Daniel Almgren, CEO at Medley.

The venture has previously involved actors such as Sahlgrenska Academy, the medical faculty at the University of Gothenburg and Chalmers University of Technology, as well as great commitment, investments and support from hockey star Henrik Lundquist. The characteristic building was designed by world-leading New York-based Shop Architects and will serve as the district's new entrance when the area continues to grow in the next phase.

– By making leading research available to a larger audience, the ambition is that more people will have access to better help, support and resources, whether it is about prevention, performance or rehab. The academic activities therefore see great cross-border collaboration and development opportunities with the initiative, says Agneta Holmäng, dean of the Sahlgrenska Academy, University of Gothenburg.

The construction of GoCo Active is planned to start late 2023 with a first tenant move-in by the end of the summer 2025. Medley signs an agreement for approximately 30 percent of the property's space and a dialogue is now underway with several parties to find the right tenant mix that will contribute to the creation of a world-class centre through new cross-border collaborations.